Should You Develop A Mobile-friendly Website With A Separate URL?
It depends on the purpose of your site, and if your users visit your website across multiple devices, in which case, a responsive website is the best choice. For eCommerce sites, we’d recommend building a mobile app as opposed to a responsive mobile site (still depends on the nature of your business). Banking sites are the only ones we’d suggest having a mobile-friendly site with separate URL and different UI/UX. Here’s why:
- Your SEO authority becomes diluted due to duplication of content.
- Increase in workload for your creative and development team.
- Risk of having high bounce rate due to the poor user experience.
- Difficulty in sharing “m” websites to recipients on a desktop.
- Cannot contain similar content and design as the desktop version.
- Have to create multiple redirects with every update.
- Google may actually penalize your mobile website.
When it comes to having a prominent mobile presence, the safest way to go is “responsive website”. Responsive mobile sites adjust itself according to the respective viewport size. You don’t even need to develop a completely new website as your developers can just implement some functionality to your current website so it responds to specific browser dimensions.
Or maybe you ought to develop all three – mobile app, mobile responsive site, a mobile site with different URL. After all, some big players out there like YouTube, Facebook, Twitter, etc have all three options.