Just a quick recall, with Pay-Per-Click (PPC) advertising, you only have to pay the platform when someone clicks on your ad, whether it’s a conversion or not, doesn’t matter. With the rise of Google and Facebook giants, PPC advertising has swiftly expanded in popularity. This is because it allows you to create specifically-targeted ads – demographic, location, age, language, gender, education, work, industries, interests, and more. The main reason we prefer PPC marketing is that it works for both B2B and B2C, we can get the results immediately. Ads are not affected by search engine algorithms, and of course, there is a higher chance of your business profiting hugely from PPC.
The only risk of PPC advertising is that it could be an expensive investment, particularly if you’re on a tight budget. But with us, this is not an issue, we deal with it by keeping a close watch on its performance through analytics and regularly optimizing the campaign, tweaking the ad copy, imagery, video, etc.