It’s 2019. In the web design world, this marks the evolution of one-page websites which are much preferred over the multi-page websites due to its functionality. In essence, these are websites that have a specific target, or a specific service to offer. For example, clean up services, design services, or for-hire services. Although, one-page websites are not recommended for online stores as those require categorization, a payment gateway, and multiple sorting options. However, that being said, it could still work for promoting just a few products.
Single-page websites are a powerful and cost-effective marketing and promotion weapon.
Content is strategically placed onto one long, scrolling page with a ‘call to action’ that commands immediate attention. Thus maximizing the prospects of getting high conversion rates. Think of it in terms of short ads that the users’ attention without having to follow breadcrumbs. Add to that, they are very mobile-centric, meaning, they work very well on mobile-first websites due to less navigation and single-page format.
The only challenge of a one-page website is that it requires as much thought as multiple-page websites but with the limited flexibility of throwing all relevant content on just one page. You have 3 seconds to grab your user’s attention with this content and attractive visuals. It has to deliver and capture the user with one clear purpose in mind, conversion/registration.
For example, take a look at this one-page website we built who’s sole target are businesses interested in automating processes. Or click here to visit the site and check it out for yourself.
Recently, more and more web designers are opting for single-page design because they work, and allow plenty of options and space for developing a stunningly beautiful page that tells a story.
Things to keep in mind when deciding on an effective one-page website
- Is it proper for your business?
- How do you plan to place your content?
- What kind of template suits your business?
- How many sections should you break up your content into?
- How would you implement a powerful CTA?
- What social media should you incorporate?
- How will you work SEO into it?
- Is it mobile-friendly?
- Is it loading fast enough?
While the above list the obvious starting points in designing and developing single-page websites, effective one-page sites also bear certain characteristics that make them stand out from multi-page websites. These include:
- Clearly Defined Sections: A ton of information is crammed into a single-page website. This means it requires careful formatting and content structuring. The sections can be broken into 3 to 8 folds if necessary.
- Big Header Components: These are purely graphical trends that are most preferred in capturing your visitors’ attention. It usually is at the top, but a second or third one can still be placed at the middle or bottom depending on your content structure.
- Customized Scrolling Effects: In order to tell a story more effectively, the transition from one fold into another makes it more engaging and interesting for users. In a way, they also help you tell your story more convincingly.
Unlike multi-page websites, you do not have much flexibility in providing information you want on single-pages, which is why it is not recommended to offer several services, products or information on these pages. But on the flip side, users will have no difficulty finding the exact info or service they were looking for. Some examples where it makes sense to use a one-page layout include:
- Portfolio Websites: If you’re a freelancer or a special-service provider, a single-page is perfect in providing potential employers a bit of information about who you are, projects completed, your accomplishments and credentials, and eventually a simple contact form or info.
- Landing Pages: These are specific pages whose goal is ‘conversion, conversion, conversion’. Pick one service from your company and start crafting a selling point without any diversions. These have proven to be more efficient than letting users look for information on their own.
- Brochure Websites: Much like a portfolio, if your business only needs to give users an introduction to your services and your contact information, you don’t need dozens of pages to accomplish this. Event photos/videos and testimonials are a plus point.
Check out this infographic on the advantages and disadvantages of having a single-page website.
For more digital solutions, contact Tandem NZ at 0800 826 366 or drop us a mail at firstname.lastname@example.org and we’ll schedule a discussion.