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Web Integration- Its forms and Benefits

Web Integration- Its Forms And Benefits

Integration is nothing but an act of bringing many different components together into a single system that functions as one. In an IT context, we can refer “web integration” as a process that involves connection of all the outputs of all activities and components essential for carrying out the web project as a whole.

The activities involved in website integration can include very simple processes, like importing an excel spreadsheet of products into your website or highly complex ones like system e-commerce integration.

We have listed the 4 major forms of integration that most companies will employ.

  1. Manual data transfer
  2. Server data transfer
  3. Direct server access
  4. Web Interfaces

Manual Data Transfer–

Compared to other, manual data transfer is considered one of the simplest forms of integration and requires human interaction. Manual transfer can be done by exporting your data from one system or application to another.

Server Data Transfer–

Server data transfer is a server-side delivery method for transferring user data from the server into your system. The process of server data transfer is very much similar to manual data transfer, but it has a rudimentary level of automation. The standard process is to move System A into System B and then placing a file on System B.  Now, the system B acts on that file, like importing into your order tracking database. This entire system tends to be inflexible but it can be a quick solution for integration.  

Direct Server Access–

Direct server access is also called Unified Remote Access. Direct server access allows one system to have access to another system’s resources, it is a VPN-like technology that provides intranet connectivity to client computers when they are connected to the Internet. It is designed in a way that it connects automatically as soon as the computer connects to the internet.  

Web Interfaces–

Web interfaces or APIs are a modern way in which systems interact.   Instead of programming rigid structures that repeat, now, you can interact in real time where your website can ask for custom information from another system as the user interacts with the site. With web interfaces, systems don’t just trade information, they are also able to interact. Unlike any other systems, Web Interfaces are portable.

The web interface is not only a way for your website to interact with it, but it also allows anything that is connected to the web to interact with the interface. Using World Wide Web Consortium (W3C) is the best option when using an interface. It is a widely accepted authority on web standards.  By using a web interface that follows World Wide Web Consortium standards you ensure that all parties involved with your integration are speaking the same language. You can ask your software vendor for W3C complaint systems.

Custom Interfaces can cause a problem, but many times there are limiting factors that prevent the use of a standardized web interface.  These limiting factors could be anything- a hardware, software limitations, limits of programmer skills or time, or sometimes the web interface you have just doesn’t do everything you need. Custom integration needs to be done often and should not discourage you from pursuing a web interface level of integration.

Web Integration Benefits

Web Integration has an entire list of important benefits compared to the other traditional integration approaches:

Some are listed below–

  1. Lower Cost
  2. Non-intrusive
  3. Faster development
  4. Faster overall integrations
  5. Lower skill requirements
  6. Potentially lower risk

Lower Cost

As compared with traditional methods, the efforts required for Web Integration is less expensive, also there are many other reasons like lower skills for developers, no change to existing applications, and no infrastructure changes to the network.

Non-Intrusive

Web integration is done non-intrusively. This is a reason behind the low risk and impact of the entire integration project. Web Integration doesn’t require any major architectural changes, hence it is often easier to justify the cross-enterprise projects. This benefit of web integration extends even further to those external applications where the user interface is the only available option for integration.

Faster Development

The browser interface is easy to understand, and hence, application design becomes much easier and less prone to error.

Faster Overall Integrations

Web Integration doesn’t require a large amount of time. Even complex Web Integration projects can be completed just in weeks rather than months. Companies can gain competitive benefits by leveraging their existing enterprise applications before then their competitors.

Lower skill requirements

For traditional integration, highly skilled person with in-depth knowledge of the application and application integration techniques were required. Whereas, for web integration technologies, a web developer with less programming experience and web application knowledge can do the job. This has reduced the need for expensive high-skilled programmers.

Potentially Lower Risk

Web Integration allows for shorter and more cost-effective implementation cycles and the initial integration can often be up and running quickly. Further, web integration can be accomplished once results from the initial web integrations have been proven.

This helps companies to try out new business opportunities at lower risk than using traditional methods.

Web Integration Provider Tandem NZ

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Our experienced experts in TandemNZ work as your web integrator, we provide you a guarantee that the project will comply with the agreed specifications. So for any integration projects, you can contact us right now.

Payday Filing 1st April

Start PayDay Filing Now With TandemNZ

The Government of New Zealand has worked towards improving the administration of PAYE to benefit businesses and employers. Earlier, the employee’s income information was typically reported to Inland Revenue Department (IRD) on a monthly cadence. This monthly information, which is used by IRD to calculate the customers’ tax obligations and entitlements is often out-of-date and doesn’t accurately reflect the current financial situation.

Looking at this concern, in 2018, the Government of NZ passed legislation that will save the business time and make sure that all the information received for calculation of Customers tax and entitlement is accurate and on time.

So, It doesn’t matter which region you belong, Canterbury, Wellington, Auckland, etc,  if you are an employer in NZ and you need to be compliant with the new regulations by 1st  April.

If you’re involved in your organization’s payroll function, you must be aware of it. But, many employers still need to adapt their current payroll processes to support the new payday filing.

Since, the time is running out fast, get organized now!!

Make sure you update your payroll processes in time to avoid your business getting penalized.

This blog will help you know the in-depth information about payday filing, NZ. Topics we are covering here are–

  1. What is a payday filing?
  2. How does payday filing work?
  3. What happens once I’ve opted into payday filing?
  4. How is payday filling different?
  5. How payday filling will Impact you?
  6. What you should do now?

What is payday filing–

Payday Filing is a New Zealand government initiative. This initiative has changed the way businesses report to the IDR that employee payments such as wages, pay as you earn (PAYE) and other deductions have taken place.  

If you’re an employer in New Zealand and paying more than $50,000 PAYE and Employer Superannuation Contribution Tax (ESCT) per year, from 1 April 2019, you need to file electronically through payroll software or myIR

If your total PAYE/ESCT is less than $50,000, for the previous year ending on 31 March 2018 you can file using–

  • Online portal
  • by paper returns (but only from April 2019)

How does payday filing work?

Currently, the Payday filing is voluntary. There are three ways you can file online:

  • Direct from your payroll software
  • By uploading the file in myIR
  • On-Screen in myIR

Payroll software is easy to use. This is because it allows your payroll information, like salary, wages, PAYE or any other deductions. This information is sent to Inland Revenue at the same time as you pay your employees.

The due date for paying and submitting the IR 345 stays the same.

myIR is also another easy option. All you need to do is to open your myIR account, check the Payroll returns account in My business section and file your employment information and employee details in “My business section”.   

Remember: Once you’ve opted into payday filing during the voluntary period, you can’t move back to the monthly filing process.

What happens once I’ve opted into payday filing?

Payday filing will start at the initial days of the month after you opted in. An employer needs to file the entire employment information to IRD online within two working days of the payday.

In the first month–

  • You need to delegate others or reset access for others to use the Payroll returns account
  • You need to file the final Employer monthly schedule (IR348) for the previous month.
  • Once the schedule is done, file the Employment deductions (IR 345) and make the payment for that IR348 on the required due date
  • Then, file your employment information each payday
  • Later, submit any new employee details before or on their first payday.
  1. How does the employment information file will look like?

The information you submit will appear as it is in your IR348 and you’ll include the same information you do now. However, you need to provide certain details:

  • ESCT (employer superannuation contribution tax) for each employee
  • pay period start and end dates
  • pay cycle, eg weekly, monthly, ad hoc
  • payday date
  1. Payments

There are no changes in the mode of payment or in due dates. You have to pay monthly or twice-monthly as per the process you follow currently.  

How is payday filling different?

In the existing scenario, employers file employee earnings and PAYE information with Inland Revenue every month, regardless of how frequently they are paying their employees. But, now the payday filing is not following the same process. From 1 April 2019, this information will be reported to Inland Revenue every time your employees are paid.

The current trend of submitting an employer monthly schedule will be changed now, all you need is to submit an employment information schedule after every payday.

This entire process of collecting payroll information more regularly will help IRD offer increased certainty about employees’ tax obligations and entitlements.

How payday filling will Impact you?

All employers with $50,000 or more of PAYE and ESCT (Employer Superannuation Contribution Tax) deductions a year will need to upgrade to a payroll system that is payday filing compliant and review some of their payroll procedures.

There is an option to file online or file paper returns to those employers whose combined PAYE and ESCT deductions are less than $50,000.  If you are eligible to file paper returns, you can choose to either:

  • File the Employment Information Schedule within ten working days of paying staff, or
  • File two Employment Information Schedules — on the 15th of the month and the last day of the month.

The extent to which the payday filing changes affect your company will totally depend on whether or not your company is using the automatic payroll software to file the return.  If you are not using the payroll software now, assess it. Payroll software is a good and timely investment for your business.

What you should do now?

In total, there are approximately 50,000 employers in New Zealand. They all need to transition to payday filing within a relatively short time duration.

As payday filing will require either an upgrade or replacement of your existing payroll system, you should start reviewing your requirements now. The incorporation of payday filing is an opportunity which will help in broadening the existing business systems.

Start PayDay Filing Now With TandemNZ

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Now is a perfect time to start using payroll software if your company doesn’t have it already. Don’t wait and end up in last-minute rush, get in touch with us for the payroll integration services now.

Reference: www.ird.govt.nz  

Tandem Nz Umbraco Website Development Service

5 points to Know how to maintain Umbraco

There are a variety of CMSs and each of them has its benefits and drawbacks. All CMSs requires constant care, similarly, a site hosted on the Umbraco CMS also requires a constant check.

Umbraco is a popular content management system which has a lot of advantages. In total Umbraco has more than 443,500 active installs.

Some of the advantages of Umbraco are listed here–

Umbraco is a leading open source ASP.NET CMS that can be easily adapted to suit a wide range of needs.

  • Umbraco is flexible and scalable. With Umbraco, you can run everything from small campaign sites to complex applications.
  • Umbraco is a good choice for creating unique custom websites for enterprise-sized businesses.
  • Umbraco websites look structured. They are very easy to maintain and offer an intuitive editing experience for content creators.
  • The worldwide community of developers is constantly working on Umbraco to improve it and they provide great tools that you can use on your website.

To take the full advantage of Umbraco, proper site maintenance is required. There are some standard practices for maintaining any website, but Umbraco has specific features and packages that require a user’s special attention.

In this article, we have listed 5 important points which will help you run your Umbraco website at its absolute best.

  1. Use the latest version of Umbraco
  2. Up-to-date Umbraco packages
  3. Constantly check your website speed
  4. Check your forms
  5. Perform SEO audits on a regular basis

Use the latest version of Umbraco

Umbraco has a community of 20,000 active members and a commercial company. These members regularly update Umbraco to align with the latest development trends and best practices. Every new Umbraco release offers some new amazing features. So, in order to stay up to date on all Umbraco features, you should keep updating your website. The most recent version of Umbraco is v7.12.4, Umbraco 8 is under development, its release date is yet to be announced.  

Up-to-date Umbraco packages

There are a number of packages available to help you run Umbraco website more efficiently. These packages range in categories like SEO, E-commerce, security, CRMs. Based on your business requirement you can add packages that best match your business requirements.

Before adding a package to ensure that your website is on the most recent version of Umbraco. Test the package and make sure that they are compatible with the newest version of Umbraco.

Constantly check your website speed

The speed and reliability of a website are very important. If the speed of a website is slow, it will affect the algorithm of Google and other search engine associated with your site. Also, a user landing on your website or mobile app demands a good speed as a part of their experience from your website.

Always check your Umbraco CMS website speed and take steps to ensure it runs fast to make it SEO- and user-friendly. To know how you can improve the website performance and what you can do to increase the overall speed use Google Analytics and Page Speed Insights. Our experts at TamdenNZ can help you.

Check your forms

Most websites have forms or that require a user to enter information so as to allow users to reach the page related to the products or services they are interested in. At times, like any other functionality of a website, forms can also break or stop working. These forms contain important information obtained from the users, and to avoid such incidents, it’s highly recommended to regularly test the forms on your website.

Do SEO audit on a regular basis

A regular SEO audit is essential for your business growth. To do so, you’ll need a consistent schedule of check-ins using your choice of SEO tools to watch rankings. Also, check for page errors, and overall site performance.

The list of SEO items you should check is–

  1. Broken pages
  2. Broken Internal links
  3. Broken media/ images
  4. Page titles
  5. Tags
  6. Schema, and more

A regular check on these items will help you provide a great user experience. It will also enhance the website’s organic visibility.

Tandem Nz Umbraco Unique Website Development Services


Tandem NZ offers numerous Umbraco development and maintenance services. We can help you run your Umbraco website at its absolute best. If you’re facing issues or have any questions, feel free to get in touch – we’d love to hear from you!

Tandem Nz Wordpress Blog Head

Top 8 benefits of using WordPress for your Website

WordPress powers nearly one-third of the world’s website, it is a free content management system (CMS) which allows you to create anything from small beautiful blogs to complex websites. WordPress also tops the list of three most often used site building packages in the world.

Initially, the script of WordPress was more suitable for blogs, but over the last few years, it has also become the content management software of choice for non-blogging websites.

In this blog, we have listed the top 10 reasons why you might want to consider switching to a WordPress platform for your company’s website.

  1. Flexible and adaptable
  2. User-Friendly
  3. Theme offer multiple options
  4. Plugins extend functionality
  5. High ranking websites
  6. Mobile responsive websites
  7. Built-In Blog
  8. WordPress Community support

Flexible and Adaptable

WordPress is easy to use and it has an intuitive interface. It is not limited to blogging and related online publishing, rather it also powers a wide range of websites with other purposes, like, a site for large multinational corporations, or a site to manage a small business, etc. A WordPress site can be integrated with services like eCommerce stores, it can showcase a portfolio, or host a social network, group, or podcast. Whatever business requirements you have, the core WordPress package plus a combination of its numerous plugins can solve the purpose. The variety of its themes and easy access to its source files make WordPress more acceptable. With everyday advancements, WordPress is endlessly adapting to a company’s changing needs.

User-Friendly

A WordPress site is browser-based.  Login with your credentials from any internet connected computer and you will be able to manage the site with ease. It can be installed swiftly and will be up and running in a matter of minutes, you don’t need to be a technical expert for this. For a website, the biggest concern is its domain name and a hosting account, but WordPress can be installed for free through your WordPress hosting provider or uploaded directly from WordPress.org.

The intuitive and easy to manage admin dashboard at WordPress.org will show you all the features needed.  You can customize the key features like a site’s heading and layout and start creating pages and posts right away.

Themes offer multiple options

WordPress offers a wide array of choices in themes which can be used for fine-tuning the appearance and functions of a new site.

Many of these themes are free of cost and are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers across the world. All these themes can be previewed live and installed at any time to change the look and layout of the WordPress site.

Plugins extend functionality

WordPress provides all essential elements required to create a basic site. There are hundreds of plugins available in the WordPress directory, like small pieces of specified code which are designed to perform the specific task, such as– incorporation of galleries, shopping carts, contact forms, and more to any compatible WordPress site.

WordPress has a purchase option for users to buy and install hundreds of custom plugins from third-party developers. Any plugin can be activated, deactivated or uninstalled based on the business demand.

High ranking websites

The key to ranking high on Google or any other search engine is “Searchability”. WordPress sites tend to rank high because it has simple codes.  

Search engines read these easy codes quickly and index a site’s content. In addition, WordPress includes a variety of tools and plugins for optimizing content for SEO (search engine optimization). Each WordPress page, post, and image can have its own meta tag keywords, description, and title, which allow precise search engine optimization. Largely, WordPress sites are constantly being updated.

Mobile responsive websites

Mobile responsiveness is the other factor for Google ranking, so a website should be created in a way that it looks good on any device. There are a variety of responsive theme designs available for WordPress. Besides that, users can also make a static website that can be responsive with plugins and adjustments to the theme files.

Built-In Blog

Since WordPress is a content management system, it has multiple features that make publishing content on the site easier. The blogging capabilities in WordPress are built-in and are easy to integrate.

It is very easy to set up the RSS / email subscriptions on the home page. Adding the comment section or automatically adding the most recent blog posts to other pages of the site (your home page, for example) is also very simple to set-up. These features help to extend your company’s reach and make your site more dynamic and interactive.

WordPress Community support

WordPress is free, open source and it is also supported by WordPress-loving communities around the world. This WordPress lover community keeps updating the source files and make it secure. The WordPress community also engages in plenty of outreach to users by hosting WordPress camps around the world and together helps in supporting the growth of local WordPress user groups.

 

Tandem Nz WordPress Blog Post

 

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At Tandem NZ, we provide end-to-end WordPress opportunities from strategy and planning to website design and development. For any services, you can directly get in touch with us.  

Business Process Automation Bank Payment Social Media Chat Email

Business Process Automation – The Hottest Thing In Business Now

Business Process Automation, or BPA, is the hottest structure to hit businesses across industries now.

In fact, according to the research firm, Gleanster, almost 80 per cent of all top-performing companies are driving marketing strategy and cutting down on repetitive and time-consuming tasks by using business automation system. Whether it’s in the form of automated emailers, automated chat responses, automated exchange of information between two APIs, automated communication between your business and any Kiwi bank or IRD, it all works out for the best and is sure to speed up conversions for your business.

Consider this – A potential customer or client contacted you via email or chat (if you use any), but you are not available at the moment. Maybe you’re in a different time zone altogether. In this case, you may be late to respond to the potential buyer. But with an automated system, we can set it up to immediately send an introductory email from you to your potential customer. This makes it appear as if you leapt into action almost immediately upon hearing your customer’s call/message. Leaving them impressed with your speedy service. Whereas, the old-fashioned way of handling everything on your own means that this potential customer would’ve lost interest, forgotten about you, and moved on. You’ve lost a lead right there.

FACT

According to a study by Experian Marketing Services, welcome emails have an open rate of nearly 58 per cent. That percentage jumps to 88 per cent if the welcome email is sent within a few seconds. Whereas, promotional emails have an open rate of less than 15 per cent.

 

A different response can be set up for different scenario depending on what the customer clicks, or the keywords used in the chat system. Each case can be tailor-made to answer a customer’s enquiry as if it were you. And all you had to do is follow the conversations via your phone if you want to. You only have to personally respond when you deem it necessary.

Nearly all big corporations use automated system – think UBER, pizza orders, online ticket booking – but, business automation isn’t reserved just for big large companies. Small companies with even just about 2-3 employees too, can incorporate automation.

In one of our cases, we found that, in connecting a client with Inland Revenue, we’ve eradicated the need to import spreadsheets between Excel and Google Sheets eight times a day by simply automating this process.

But of course, some tasks simply should not be automated. These include creative thinking, content creation, design process, and most problem-solving material involving complex algorithm, coding, HTML development, and even testing. A human-touch is still needed for these aspects of a business in order for it to function properly, and possibly with a certain appeal.

With our experience in this field, Business Process Automation can be done in a very short time, but, it’s okay to start small and expand it in time.

So how is it done?

Most software comes with detailed API documentation, and some, even with examples of how to integrate these APIs. In layman’s terms, “make them talk to each other”.

While in some cases, it is possible to complete API integration within a very short time, in other’s, one may need a higher and more expertise developer in finding a solution – in these cases, the developer may have to rewrite the code before integration.

This is where companies like Tandem NZ steps in, get one of our professional software developers to come up with a solution and fix the issue. Your platform will be stable and with increased efficiency.

What exactly is API?

Let’s break it down to simple terms.

Imagine you stepped into a restaurant, ready to order from the menu, but the kitchen is the “system” where your order is made. So how do you place an order without having to step into the kitchen yourself? Simple. You call upon a waiter who will take your order, head into the kitchen, and come back out with your exact order. That waiter is the link between you and the system. In other words, that waiter is your API.

That is what we specialize in, integrating different APIs – between your business and the other businesses, between your organization and the banking system all over, between your company and IRD. Of course, this also includes integrating other software such as MYOB, XERO, and more into your platform, if that is your business requirement.

Do you want your website to give its users an option to sign up immediately via Facebook or Google? Hence skipping the long process of filing up forms? We can set it up by integrating both side’s APIs and simplifying the registration process.

That sounds simple. Can I do it on my own?

While the answer to that is “yes, you can”, you ought to keep in mind that most APIs nowadays need some security to keep it safe from bugs, crashing and malware. You basically need an API key, which can be bought, but some need to be developed from scratch, which we have the solutions for.

Bpa Infograph

A BRIEF SUMMARY OF INTEGRATING AUTOMATION WITH OUR CLIENT’S BUSINESSES:

Not all kinds of integration are called API. Depending on their function, they may be named differently, but let’s leave those technical details aside. Their end result is the same – Business Process Automation.

Customer Portal

Integrated ERP – This type of integration typically involves running big organizations. Its automation involves handling Project Management Systems, Human Resource Management Systems, and Employee Management Systems to name them broadly.

Vehicle check

Integrated HPI – This integration helps the user check the registration number of a vehicle and gives them a complete history of its use, past accidents involved in, mileage used, and more.

Online Payroll

Integrated API – This integration enables automatic communication between the company owner and IRD. It can link employees & employers, make payments and send out payslips automatically, and a lot more. It also communicates with all banking systems so the employer can directly make payments.

SAAS Accounting system

Integrated API – Almost similar to Your Payroll above, but the communication is more with IRD platform such as registering the business, filing and paying taxes, filing tax returns directly, assigning tax codes to employees which are then hooked on to IRD’s platform.

Vehicle Check in the Netherlands

Integrated HPI – Vehicle history and ownership check for the Netherlands.

Loyalty apps for POS supplier

Integrated POS – machines for making payment via card.

Besides the above, most of our online work have integrations such as – Bank Payment Express, Social Media Plugins, Live Chat, Address Finder, Graph Plugin, as well as automated, scheduled and triggered email systems.

As a signing off, your business should not end with the customer making a purchase. That is actually just the start. Using BPA, after the first series of welcome emails to make them feel special, staying in touch is also important – whether it is to provide offers or business alerts, showing off new products/services, or just to give them information about your product or service, it all helps as a gentle nudge, a quick reminder. It is as effortless as blinking once the emailer is set up. Any activity or a purchase or just an enquiry will trigger the relevant email.

This allows you to keep in touch without remembering to do so, and while making you look like you’re an expert who’s on top of your game.

FACT

The probability of selling to an existing customer is 60 to 70 percent—compared with 5 to 20 per cent for a new prospect, according to the authors of Marketing Metrics.

 

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Tandem NZ can help you to get your business process automated and increase revenue growth by cutting down manual work and processes. Contact us now. For more details on business process automation and web integration services, please visit our site right now.

Tandem Mobile App Development Blog

7 Ways Your Business Can Grow with a Mobile App

Looking at the global mobile usage data, an average person spends over two hours daily on their mobile phone. Globally, sales of smartphones have grown from quarter to quarter, there are more than four billion mobile phone users in the world, and this will cross the five billion mark soon.

In this rapidly changing technological landscape, it is imperative for any business to quickly adapt to the latest technological developments. Noticeably, Android, iPhone apps and other mobile applications are taking the world by storm. Looking at these trends, the majority of smart, forward-thinking entrepreneurs are taking advantage of the mobile platform to grow their business.

Here are 7 ways mobile apps can help you grow your business:

  1. Building and boosting your brand
  2. Improving customer service experience
  3. A powerful marketing tool
  4. Stand out from the crowd
  5. Build And Maintain Loyalty – Through increased customer intimacy
  6. Acquire more customers
  7. Generate more income

Building and boosting your brand

For those who have downloaded your app onto their phone, they are going to see your company’s logo or slogan every time they look at their mobile screen. Since your app is already present in a costumer’s mobile phone, it is impossible for them to not remember you whenever they need your products/services.

Mobile apps also offer a definite advantage against your competitors who are yet to adopt this business strategy. A Mobile app gives you an instant brand boost or recognition, at the same time it also helps you to improve your corporate branding and overall reputation.

Improving customer service experience

It doesn’t matter what you sell, your customers should be able to access your products/services anytime they want. This is especially true if you don’t have a helpline that’s available 24/7. You might have shared email id or phone number in the ‘Contact Us’ page of your website, but for customers, it is a hassle to go and look for this information.

For effective customer service, you can include a chat feature where your customers can contact you anytime, without necessarily going to your website.

A powerful marketing tool

Mobile applications have become a very powerful marketing tool. If a mobile app is developed based on the individual business goal, It can as act an opportunity to build demand for the product or services.

Apps can also be easily integrated with Facebook, Instagram and other social media sites. This gives you an opportunity to reach out millions of people through social media channels. In many industries, customers are often classified as promoters, detractors and passives.

All you need is to satisfy your customer’s expectation, if they like your product, your app,  they will share it to there their contact list and it can give your business free publicity by giving your promotors a platform  to share their experience, and giving yourself a better opportunity to understand and resolve concerns of your detractors. You can also use the push notification to send any upcoming promotions or special events to your customers and prospects.

Stand out from the crowd

Know how to take advantage of this effective communication and marketing tool. By the time your competitors will realize the importance of building a mobile app, you can grab a large share of the market. No matter what you sell, you can be the leader of the range of products you offer.

Build And Maintain Loyalty – Through increased customer intimacy

Building brand loyalty is a continuous process and with a good mobile app, it can be achieved. An app can help you gain new customers and retain current ones by building a long-term relationship.

Customer loyalty through a mobile app can be easily built if you keep the customers in the loop. With the help of a mobile app, you can personally notify the user about any latest updates, openings, and changes in your business. Sharing selected updates and keeping information interesting and relevant will keep the customer opening the app. Also, it will bring the customer back to the business.

Rewarding customer loyalty through sales or providing additional discount will also help in building a long-term relationship between the brand and a shopper. With an app, you own the customer relationship and can talk directly to users and configure your products and solutions to better cater to your customers’ needs.

Acquire more customers

Don’t forget the fact that today’s consumers are constantly moving and are addicted to their mobile devices. Undoubtedly, an engaging, easy to use mobile app will funnel the customers towards your company. Develop an app that is interactive, solves the purpose and at the same time awesome to use.

Generate more income

Any mobile application with order fulfillment ability can readily provide another revenue channel. There are many value added services which can help you earn extra as you can also earn by charging app users when they upgrade and also by offering in-app advertisements, etc.

Unfortunately, many business owners are yet to recognize the huge potential benefits in the mobile application. Some major benefits of the mobile application are productivity boosting, efficiency, competitive edge, and user experience.

Having a functional website is the place to start, once you have attracted the customers, ask them to download your mobile app. After the app is downloaded on the mobile sets, use it to generate profitable opportunities. Encourage users to review the mobile app and interact on the portal, this will create user engagement. Once you build the brand loyalty, expand your reach to social circles and deliver personalized user experience.

 

Tandem Mobile App Development Post

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Tandem NZ can help you to get a mobile app that gets featured in the app store and win in the marketplace. Contact us now. For more details on mobile app development, please visit our site right now.