Looking at the global mobile usage data, an average person spends over two hours daily on their mobile phone. Globally, sales of smartphones have grown from quarter to quarter, there are more than four billion mobile phone users in the world, and this will cross the five billion mark soon.
In this rapidly changing technological landscape, it is imperative for any business to quickly adapt to the latest technological developments. Noticeably, Android, iPhone apps and other mobile applications are taking the world by storm. Looking at these trends, the majority of smart, forward-thinking entrepreneurs are taking advantage of the mobile platform to grow their business.
Here are 7 ways mobile apps can help you grow your business:
- Building and boosting your brand
- Improving customer service experience
- A powerful marketing tool
- Stand out from the crowd
- Build And Maintain Loyalty – Through increased customer intimacy
- Acquire more customers
- Generate more income
Building and boosting your brand
For those who have downloaded your app onto their phone, they are going to see your company’s logo or slogan every time they look at their mobile screen. Since your app is already present in a costumer’s mobile phone, it is impossible for them to not remember you whenever they need your products/services.
Mobile apps also offer a definite advantage against your competitors who are yet to adopt this business strategy. A Mobile app gives you an instant brand boost or recognition, at the same time it also helps you to improve your corporate branding and overall reputation.
Improving customer service experience
It doesn’t matter what you sell, your customers should be able to access your products/services anytime they want. This is especially true if you don’t have a helpline that’s available 24/7. You might have shared email id or phone number in the ‘Contact Us’ page of your website, but for customers, it is a hassle to go and look for this information.
For effective customer service, you can include a chat feature where your customers can contact you anytime, without necessarily going to your website.
A powerful marketing tool
Mobile applications have become a very powerful marketing tool. If a mobile app is developed based on the individual business goal, It can as act an opportunity to build demand for the product or services.
Apps can also be easily integrated with Facebook, Instagram and other social media sites. This gives you an opportunity to reach out millions of people through social media channels. In many industries, customers are often classified as promoters, detractors and passives.
All you need is to satisfy your customer’s expectation, if they like your product, your app, they will share it to there their contact list and it can give your business free publicity by giving your promotors a platform to share their experience, and giving yourself a better opportunity to understand and resolve concerns of your detractors. You can also use the push notification to send any upcoming promotions or special events to your customers and prospects.
Stand out from the crowd
Know how to take advantage of this effective communication and marketing tool. By the time your competitors will realize the importance of building a mobile app, you can grab a large share of the market. No matter what you sell, you can be the leader of the range of products you offer.
Build And Maintain Loyalty – Through increased customer intimacy
Building brand loyalty is a continuous process and with a good mobile app, it can be achieved. An app can help you gain new customers and retain current ones by building a long-term relationship.
Customer loyalty through a mobile app can be easily built if you keep the customers in the loop. With the help of a mobile app, you can personally notify the user about any latest updates, openings, and changes in your business. Sharing selected updates and keeping information interesting and relevant will keep the customer opening the app. Also, it will bring the customer back to the business.
Rewarding customer loyalty through sales or providing additional discount will also help in building a long-term relationship between the brand and a shopper. With an app, you own the customer relationship and can talk directly to users and configure your products and solutions to better cater to your customers’ needs.
Acquire more customers
Don’t forget the fact that today’s consumers are constantly moving and are addicted to their mobile devices. Undoubtedly, an engaging, easy to use mobile app will funnel the customers towards your company. Develop an app that is interactive, solves the purpose and at the same time awesome to use.
Generate more income
Any mobile application with order fulfillment ability can readily provide another revenue channel. There are many value added services which can help you earn extra as you can also earn by charging app users when they upgrade and also by offering in-app advertisements, etc.
Unfortunately, many business owners are yet to recognize the huge potential benefits in the mobile application. Some major benefits of the mobile application are productivity boosting, efficiency, competitive edge, and user experience.
Having a functional website is the place to start, once you have attracted the customers, ask them to download your mobile app. After the app is downloaded on the mobile sets, use it to generate profitable opportunities. Encourage users to review the mobile app and interact on the portal, this will create user engagement. Once you build the brand loyalty, expand your reach to social circles and deliver personalized user experience.
Tandem NZ can help you to get a mobile app that gets featured in the app store and win in the marketplace. Contact us now. For more details on mobile app development, please visit our site right now.