Business Process Automation, or BPA, is the hottest structure to hit businesses across industries now.
In fact, according to the research firm, Gleanster, almost 80 per cent of all top-performing companies are driving marketing strategy and cutting down on repetitive and time-consuming tasks by using business automation system. Whether it’s in the form of automated emailers, automated chat responses, automated exchange of information between two APIs, automated communication between your business and any Kiwi bank or IRD, it all works out for the best and is sure to speed up conversions for your business.
Consider this – A potential customer or client contacted you via email or chat (if you use any), but you are not available at the moment. Maybe you’re in a different time zone altogether. In this case, you may be late to respond to the potential buyer. But with an automated system, we can set it up to immediately send an introductory email from you to your potential customer. This makes it appear as if you leapt into action almost immediately upon hearing your customer’s call/message. Leaving them impressed with your speedy service. Whereas, the old-fashioned way of handling everything on your own means that this potential customer would’ve lost interest, forgotten about you, and moved on. You’ve lost a lead right there.
According to a study by Experian Marketing Services, welcome emails have an open rate of nearly 58 per cent. That percentage jumps to 88 per cent if the welcome email is sent within a few seconds. Whereas, promotional emails have an open rate of less than 15 per cent.
A different response can be set up for different scenario depending on what the customer clicks, or the keywords used in the chat system. Each case can be tailor-made to answer a customer’s enquiry as if it were you. And all you had to do is follow the conversations via your phone if you want to. You only have to personally respond when you deem it necessary.
Nearly all big corporations use the automated system – think UBER, pizza orders, online ticket booking – but, business automation isn’t reserved just for big large companies. Small companies with even just about 2-3 employees too, can incorporate automation.
In one of our cases, we found that, in connecting a client with Inland Revenue, we’ve eradicated the need to import spreadsheets between Excel and Google Sheets eight times a day by simply automating this process.
But of course, some tasks simply should not be automated. These include creative thinking, content creation, design process, and most problem-solving material involving complex algorithm, coding, HTML development, and even testing. Human touch is still needed for these aspects of a business in order for it to function properly, and possibly with a certain appeal.
With our experience in this field, Business Process Automation can be done in a very short time, but, it’s okay to start small and expand it in time.
So how is it done?
Most software comes with detailed API documentation, and some, even with examples of how to integrate these APIs. In layman’s terms, “make them talk to each other”.
While in some cases, it is possible to complete API integration within a very short time, in other’s, one may need a higher and more expertise developer in finding a solution – in these cases, the developer may have to rewrite the code before integration.
This is where companies like Tandem NZ steps in, get one of our professional software developers to come up with a solution and fix the issue. Your platform will be stable and with increased efficiency.
What exactly is API?
Let’s break it down to simple terms.
Imagine you stepped into a restaurant, ready to order from the menu, but the kitchen is the “system” where your order is made. So how do you place an order without having to step into the kitchen yourself? Simple. You call upon a waiter who will take your order, head into the kitchen, and come back out with your exact order. That waiter is the link between you and the system. In other words, that waiter is your API.
That is what we specialize in, integrating different APIs – between your business and the other businesses, between your organization and the banking system all over, between your company and IRD. Of course, this also includes integrating other software such as MYOB, XERO, and more into your platform, if that is your business requirement.
Do you want your website to give its users an option to sign up immediately via Facebook or Google? Hence skipping the long process of filling up forms? We can set it up by integrating both side’s APIs and simplifying the registration process.
That sounds simple. Can I do it on my own?
While the answer to that is “yes, you can”, you ought to keep in mind that most APIs nowadays need some security to keep it safe from bugs, crashing and malware. You basically need an API key, which can be bought, but some need to be developed from scratch, which we have the solutions for.
A BRIEF SUMMARY OF INTEGRATING AUTOMATION WITH OUR CLIENT’S BUSINESSES:
Not all kinds of integration are called API. Depending on their function, they may be named differently, but let’s leave those technical details aside. Their end result is the same – Business Process Automation.
Integrated ERP – This type of integration typically involves running big organizations. Its automation involves handling Project Management Systems, Human Resource Management Systems, and Employee Management Systems to name them broadly.
Integrated HPI – This integration helps the user check the registration number of a vehicle and gives them a complete history of its use, past accidents involved in, mileage used, and more.
Integrated API – This integration enables automatic communication between the company owner and IRD. It can link employees & employers, make payments and send out payslips automatically, and a lot more. It also communicates with all banking systems so the employer can directly make payments.
SAAS Accounting system
Integrated API – Almost similar to Your Payroll above, but the communication is more with IRD platform such as registering the business, filing and paying taxes, filing tax returns directly, assigning tax codes to employees which are then hooked on to IRD’s platform.
Vehicle Check in the Netherlands
Integrated HPI – Vehicle history and ownership check for the Netherlands.
Loyalty apps for POS supplier
Integrated POS – machines for making payment via card.
Besides the above, most of our online work have integrations such as – Bank Payment Express, Social Media Plugins, Live Chat, Address Finder, Graph Plugin, as well as automated, scheduled and triggered email systems.
As a signing off, your business should not end with the customer making a purchase. That is actually just the start. Using BPA, after the first series of welcome emails to make them feel special, staying in touch is also important – whether it is to provide offers or business alerts, showing off new products/services, or just to give them information about your product or service, it all helps as a gentle nudge, a quick reminder. It is as effortless as blinking once the emailer is set up. Any activity or purchase or just an enquiry will trigger the relevant email.
This allows you to keep in touch without remembering to do so, and while making you look like you’re an expert who’s on top of your game.
The probability of selling to an existing customer is 60 to 70 per cent—compared with 5 to 20 per cent for a new prospect, according to the authors of Marketing Metrics.
Tandem NZ can help you to get your business process automated and increase revenue growth by cutting down manual work and processes. Contact us now. For more details on business process automation and web integration services, please visit our site right now.