4 Definite Ways To Get Better SERP Ranking
Have you ever had that moment where you have built a beautiful functional website but when you run a search for how it’s doing in SERPs… blank. You’re not on the first page, or the second, or even the third.
And it’s a very well known fact that the Google’s first receives 95% of all web traffic, subsequent pages receive less than 5% of total traffic.
This poses a threat to all online business and services.
And the truth of the matter is, there is no short-cuts ranking your website on the first page, let alone ranking on the top spot.
Every effort takes time and patience. Especially for new websites who can’t afford to keep paying for Adwords for eternity.
And things are only getting harder with Google’s ever-changing algorithm. They make over 3,200 algorithm changes per year; that’s approximately 9 algorithm changes per day. And that’s not all, everytime Google rolls out a new update, the changes are never publicly announced, unless it is a major update. Even then, the exact details are not revealed.
Some of Google’s major algorithm changes that have been publicly announced include:
- March & June 2019 – No specifics were publicly released other than “the updates were focused on providing better search results”.
- March 2017 – ‘Fred’ update mostly hit sites engaged in over-advertising, pages with thin content and poor backlinks.
- October 2015 – ‘RankBrain’ update where Google uses a machine-learning artificial intelligence system for ranking web pages based hugely on content and links.
- April 2015 – ‘Mobilegeddon’ update where Google prefers mobile-responsive websites due to the influx of mobile users and even penalizing sites that don’t conform.
- July 2014 – ‘Pigeon’ update is where Google integrates accurate local search results such as Google Maps, Reviews, Ratings, etc.
- August 2013 – ‘Hummingbird’ update is where Google rolls out bots with the aim of understanding the purpose behind a search query instead of just literal words. 90% of website searches worldwide were affected by this change.
- May 2013 – ‘Phantom’ update which Google never confirmed, nor provided any details. When questioned about the update, Google said “no comment”.
- April 2012 – ‘Penguin’ update targeted spammers and websites that buy links to increase their rankings by focusing on addressing spammy tactics and factors such as keyword stuffing.
- While other search engines like Bing and DuckDuckGo exists, Google still dominates with over 90% of the total market share. On average, Google’s first page results load in less than 2000 milliseconds.
It is important to rank on the front page of Google.
Before you move on, or while you’re doing both simultaneously, check your overall website health here – it takes literally seconds to generate a report which is available for download and sent to your email ID as well for future viewing. The 10-page report contains stats on factors including SEO, usability, performance, social media, mobile responsiveness, security, and a list of recommendations.
After you run the test and realise you are experiencing load speed issues, check our article on 5 quick & easy ways to speed up your website in 2019.
Here, we’ll list the things you can do to rapidly get your new website to first page ranking in a very short time.
First things first, check if all your web pages have been indexed by the search engines, this means that something is telling search engines not to display your website.
You can use Google’s Robots.txt Tester to check if your website is blocking crawlers. This is a file that contains instructions on how to crawl a website.
If it is blocking it, you or your web developer will need to reconfigure it to allow crawling your website properly. And while you’re on it, also check with a web developer whether a flash or frame code search engine-friendly or not.
If you’re using WordPress, on your dashboard, go to Settings >> Reading and uncheck the Search Engine Visibility box that says “Discourage search engines from indexing this site“.
This is an SEO element which deals with server-side optimizations, or back-end SEO. Ensure all the boxes are checked for proper crawling and indexing by search engine spiders.
Technical SEO includes:
- Structured data (or Schema.org markup)
- XML sitemap
- Site architecture
- Semantic page mark-up (Using H1, H2, H3 tags)
- Mobile optimization
- Remove duplicated content
- Site speed optimization
- Site accessibility & navigation
- Remove error pages or dead links
- Optimized URL structure
- Meta titles & descriptions
Okay, we admit. Link building can feel like it takes way too much effort for very little outcome.
To cut it short, there are two types of links, ‘nofollow’ and ‘dofollow’.
A ‘nofollow’ tag tells the search engines not to pursue links found on a specific page or to not follow a specific link. It zero effect on your website rankings.
Meanwhile, dofollow links are, well, exactly what you think. This tag means that search spiders continue to crawl other pages they discover through links found on a web page. They see these links as votes by outsiders and deems your page as valuable.
The general rule of thumb is that all links are dofollow links by default, unless you specifically modify them to become nofollow links, either automatically or manually.
So basically, if you want your new website to be found, then you have dofollow links on other trusted websites back to your new site.
Link-building strategy is something that’s easier said than done. Still, here are some ways you can generate link-building:
- Write case-study of your own customers or clients – this means you create original content which someone is bound to follow.
- Create infographics to get the ball moving via social shares and republishing on other websites. If they don’t link back to you, send them an email.
- Be active on Social Media sites like Facebook, Twitter, and LinkedIn. The more viral your content the better are your rankings.
- Register with a third-party directory. There’s one for almost every industry – B2B, B2C, SaaS, etc. Unfortunately, this option isn’t always free.
While you’re at it, insert anchor text wherever relevant and make sure you check for any broken links and fix them asap.
Just to be clear, content refers to various types, not just written articles & blogs, here, content also involves infographics, videos, graphs, slides, and more. Their purpose is to drive traffic to your website before moving visitors through your marketing funnel and acquiring new customers.
But what exactly is high-quality content? Well, we’ll break it down into five points for you:
- it is well-researched with accurate data
- directly relates to the target audience
- the written copy contains no mistakes
- comes with relevant images, graphs, videos or infographics
- up-to-date with the latest information at the time of publishing
Covering with these five bullets will ultimately guide you to start a content creation process with in-depth research.
Nowadays, almost none of the blogs and articles are new or contains fresh ideas. That is the truth of it, but like all creative processes, you keep redoing it until it gets better and more refined than the original, maybe more in-depth.
In a Skyscraper Technique coined by Brian Dean of Backlinko, content creation involves three basic steps:
- Step 1 – Find a link-worthy content
- Step 2 – Make something even better
- Step 3 – Reach out to the right people
When you have a topic ready and are ready to begin creating your content, remember, the most recommended are the detailed 1500-3000 word articles.
Again, remember to optimize your content by doing things like:
- Strategic keyword placement in headings, subheadings, body of content, image alt text, etc.
- Use latent semantic indexing (LSI) keywords
- Internal and cross-linking
- Optimized meta descriptions and tags
- Image optimization by compression and tagging
Here’s the clincher, every little action or change you perform on your website makes a difference, from tags, URLs, cross-linking, social shares, sitemaps, etc. But, the trick for it to work, is to do them all together – keep experimenting, keep churning out relevant content, and keep monitoring your website’s progress.
Your website will start ranking towards the top eventually, probably within a week.
Before we conclude this article, here are additional tips you may find useful:
- Title tags in a question format generate 14.1% more clicks.
- Title tags between 15-40 characters generate the most clicks.
- Title tags with the year included can dramatically increase CTR.
Remember, your web pages are critical to the success of your business and brand recognition. For more information or help with upgrading or fixing your website, call us at 0800 826 366.
Check your website health here and get a FREE 10-page report. along with a list of 4 things you can do to rapidly get your new website to the first page of search engines in a very short time.
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