Top 5 Ways To Speed Up Your Website This 2019
It has been proven that a one-second delay in page load time means:
- 11% fewer page views
- 18% decreased customer satisfaction
- 7% loss in conversions
As a matter of fact, 40% of visitors will abandon a website if it takes more than three seconds to load. This means you lose almost half of your target audience before they’ve even arrived on your website. As for the rest of the visitors who decided to stick around even with slow load time, there’s a 79% chance they will not return. This is a huge blow to your potential conversions.
Here are some examples to convince you:
- Google once saw a 20% drop in traffic due to an extra .5 seconds in load time.
- Amazon ran A/B testing where they delayed pages in 100 milliseconds and it resulted in a decrease in revenue.
- Walmart ran simultaneous experiments and found that pages which load twice as fast as pages which were intentionally slowed down resulted in a big difference in conversions.
Keep in mind that Google’s algorithm now also considers speed as a ranking factor, which means, your SEO also gets affected.
…then you really need to make some quick changes using these five quick and easy ways to increase your website loading speed.
Shrink Your Image Sizes
What do you do if images play a major role in your website and removing them altogether is not an option? This is especially true if you run an eCommerce website. One survey says 66% of consumers want to see at least three product photos before buying.
Large image size hugely contributes the most to slow page load, yet, it is the easiest and fastest to fix. All you have to do is compress your images using simple compression tools. Downsizing a 2MB image down to 200KB results in a 70% increase in page load time. Additionally, don’t upload an image with 2000px wide when the set width parameter is only 400px. This causes your page to first load the full image, and then adjust it to the appropriate size.
Its best feature includes smushing images automatically by scanning your media library and detecting images it can compress, and you can go to settings, checkmark the box “Automatically smush my images on upload” and you won’t have to worry about compression again.
Activate Browser Caching
About 40-60% of your first-time visitors come with an empty cache. This means that before being able to use your website, they have to first download –
- HTML documents
There can be as many as 30 components, which can take about 2.4 seconds.
With browser caching, once the page is loaded, all the different components like logo, footers, theme, etc are stored in the visitor’s cache and only a few components needs to be downloaded for subsequent visits.
W3 Total Cache claims that its users experience 10X improvement in Google PageSpeed results with up to 80% savings in bandwidth.
If you have a static HTML site, you can enable caching by in your .htaccess file.
However, if you’re on a shared server, it’s best to leave this option disabled as it is a resource-intensive process and produce the exact opposite of what you want — slowing down your website.
Optimize your code by removing spaces, commas, code comments, formatting, unused code, and other unnecessary characters wherever possible.
However, if yours is a static HTML site, you’ll need to enable Gzip in your .htaccess file.
As mentioned earlier, mobile user experience also now impacts your site’s ranking on Google. Also, since 2015, mobile searches outnumbered desktop searches and this trend only continues to grow. In a bid to make mobile websites out and also in response to Facebook’s Instant Articles project, Google, Twitter, a bunch of other companies implemented the AMP project which rolled out not so long ago, February 2016.
Mobile pages implemented with AMP don’t have much formatting since all the HTML is stripped down, helping pages load quickly. Images and GIFs don’t load unless they’re scrolled into view.
Here are some examples of websites implementing AMP:
- WIRED increased their click-through rate of 25% and found a 63% increase in CTRs on ads.
- Gizmodo started getting over 100k AMP page visits every day with 3X load times and conversions increased by 50%.
- Thrillist converted 90% of their web pages and saw a 70% lift in organic search traffic — 50% came from AMP.
For WordPress users, install this plugin called AMP for WP which lets you easily drag and drop page elements if need be.
But to run it, all you have to do is install the plugin on your WordPress and activate it.
Remove Unwanted & Unused Plugins
Considering the number of plugins we’ve suggested you install to improve your WordPress site, this may seem contradictory.
Unfortunately, it’s true that having too many plugins installed can cause issues such as-
- slow down your site
- create security issues
- website crash & errors
- technical difficulties
- upkeep & updates
Regularly evaluate the plugins you have installed – are they outdated? inefficient? incorrectly configured?
You can find this out by testing your plugins, although, if you have a lot of plugins, this could take a while, days in some cases.
Identify functionality overlapping – many plugins can multi-task and thereby accomplish the function of 2-6 plugins combined together. For example, WP Rocket and WP Total Cache plugins we suggested in this article are both extremely useful and they’re both great.
Yet, some of their functions are similar so you most likely don’t need both. But if you do have both, just make sure you fine-tune the features you use.
Finally, depending on your level of experience, eliminate plugins for tasks you can do manually.
Typically, images are the main culprits in websites slowing down and will most probably be the majority of your work. But just to sum it up, here is a summary of the five things you can do to quickly and easily speed up your website this 2019.
Start by compressing and optimizing your images with an image compressor or a WordPress plugin.
Next, leverage your browser caching via plugins.
Then, remove unnecessary coding manually or by using a plugin.
Later, try implementing AMP on your pages, again by using a plugin.
Last, spend some time and test your installed plugins to remove the ones not needed.
Give your business the boost it needs to succeed. The tasks too much for you? Way too many pages and plugins to go through? Give us a call on 0800 826 366 or drop us a note.
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